Developer Relations and Developer Marketing: The Differences, the Similarities, the Partnerships

Posted on Tuesday, Apr 21, 2020
It’s not hard to say there is a difference between Developer Relations and Developer Marketing… but where does that line sit? There is definitely overlap, but how do we identify efforts or activities that fall more into one category or the other? To help us define these roles and where those lines might be, we are joined by guests Elizabeth Kinsey and Karen White.

Show Notes

Check Outs

PJ Hagerty
Karen White
Elizabeth Kinsey
Mary Thengvall
Jason Hand

Developer Relations and Developer Marketing…they aren’t the same thing by PJ Hagerty

Cover image by Ricardo Gomez Angel.

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Guests

Elizabeth Kinsey

Elizabeth Kinsey

Elizabeth Kinsey is a Senior Marketing Manager, Community, at Slack, and leads the offline community programs for Slack developers, builders, and makers who want to share their experiences, connect and learn from each other. Prior to launching Slack Platform Community, Elizabeth was the Director of Marketing at Branch, where she co-founded the Mobile Growth Community, expanding it to more than 25,000 members in 60 cities across the globe, as well as running the field marketing team and marketing operations. Elizabeth is passionate about creating lasting community relationships that spark conversations and strong connections online and offline. She is also a past co-President and a current advisor to the San Francisco chapter of mBolden, a non-profit organization championing women in digital. You can find her on Twitter @eakinsey.

Karen White

Karen White

Karen White is a Developer Marketing Manager at Rasa, an open source framework for conversational AI with a global community of contributors. She specializes in content and product marketing for developer tools, helping developers discover and leverage new technology to build cool things! Before joining Rasa, Karen was a Developer Advocate at BigCommerce, where she focused on community building, developer experience, and developer education. You can find Karen on Medium at medium.com/@karen_pwhite and Twitter at @karen_pwhite.

Hosts

Jason Hand

Jason Hand

Senior Cloud Ops Advocate at Microsoft. Jason Hand writes, presents, and coaches on the principles and nuance of DevOps, Site Reliability Engineering, and modern incident management practices. Named “DevOps Evangelist of the Year” by DevOps.com in 2016, Jason recently authored a new book on the topic of Site Reliability Engineering. In addition to SRE, Jason has authored books with O’Reilly Media on the subject of post-incident reviews and Chatops. DevOpsDays Rockies organizer and host of the Front-range Site Reliability Meetup, Jason is dedicated to the latest trends in technology, sharing the lessons learned, and helping people continuously improve their IT and software development practices.

Mary Thengvall

Mary Thengvall

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster communities, and has been working with various developer communities for over 10 years. After several years of building community programs at O’Reilly Media, Chef Software, and SparkPost, she’s now consulting for companies looking to build out a Developer Relations strategy. She’s also the author of the first book on Developer Relations: The Business Value of Developer Relations ((c) 2018, Apress)

PJ Hagerty

PJ Hagerty

PJ is the founder of DevRelate.io and a board member of Open Sourcing Mental Illness. He is an organizer of DevOps Days Buffalo, CodeDaze, and ElixirDaze. PJ is a developer, writer, speaker, musician, and Community Advocate. He is known to travel the world speaking about programming and the way people think and interact. He is also known for wearing hats.